IMAGINE

A WORLD WHERE

EVERY INDIVIDUAL

loves their job,

shows up fully engaged and motivated,

and sustainably lives as the best versions of themselves to the benefit of your teams, business, clients, and society.

The world needs you at your best

Let’s be honest for a moment. Ordinary is actually a euphemism for a daily high-stress, semi-burnt-out, low-connection, uninspiring slog.

We want so much MORE for you, and for every single person on your teams.

And we believe that the mere fact that you are HERE now, means that you want more as well.

You’ve found us. And that’s a great place to start.

Welcome to the un-ordinary.

What we do

We design and implement customised, research-based solutions to help you create a more employee centric company. Why? Because fulfilled employees and flourishing organisations go hand in hand, and together they make society better for everyone. But these types of companies do not happen by accident. They are designed on purpose.

Employee Engagement

We measure where you are in terms of employee centricity and engagement. Then we create and implement customised plans to align your culture and structures with your goals in a sustainable way.

Strategic Consulting

An in-depth, customised approach where we align your policies, practices, and structures to your vision, values, and culture for optimal organisational design and effectiveness.

Optimise Teamwork

A holistic approach to build and maintain a healthy company culture. Great teams celebrate uniqueness, communicate effectively, are united under a shared vision and goals, high levels of trust, and language.

Counterpart Coaching

Helps employees connect with colleagues, find meaning in work, and get better at what they do in the process. This peer-to-peer solution is aimed at boosting inclusion, belonging, fulfilment, engagement, and satisfaction in the work environment.

Performance Coaching

Helps the individual develop the tools and strategies they need to thrive at work and life in general. Better people make better employees, and are able to apply their talents and energy in a way that drives a company’s growth.

Leadership Development

A high performer does not necessarily equate to a skilled and successful leader. That is why we offer targeted coaching aimed at enabling high performers and managers to become truly inspiring leaders.

About Us

Seeing countless people go to work year-after-year with dread and despondency really got to us. People deserve better.

What we witnessed first-hand turned out to be a real-world problem that was soon confirmed in academic research – people can only truly benefit organisations and society as a whole, when they are fully engaged.

When they are functioning as whole, healthy humans.

We felt called to help make this happen and got to work in 2016.

Our research findings and methodologies were first applied to performance coaching with athletes, before we realised the value of translating these skills to people in the work environment and life in general.

Since then we have been working to create workplaces that people want to be a part of, in which they can truly apply the best versions of themselves with enthusiasm.

The unsurprising consequence is a thriving organisation – because when people are at their best, the world around them benefits in very real and tangible ways.

Shinell Pretorius is an Industrial Psychologist and our Iluminator of Purpose.

PJ Claasen is a Research Psychologist and our Instigator of Excellence.

Using their academic and experiential knowledge in organisational development, positive psychology, change management, sport psychology, and employee engagement & centricity, they show up with love every single time and leave things better than when they found it.

Values We Live By

THE WORLD NEEDS YOU AT YOUR BEST

Only when you, your team, and your company are the best versions of yourselves, you can go change the world.

PEOPLE ARE AT THE CENTER

… of any business or organisation. When your people are fully engaged and at their best, organisations and society benefits.

BEING MET WHERE YOU ARE IS CRUCIAL

We understand your starting point, then implement bespoke personal development & organisational health solutions to get you where you want to be.

SUSTAINABILITY IS AT THE HEART

The best results are achieved through exploration, partnership and collaboration. We are in this together.

From Our Clients

We love meeting new people, and love it even more when we get the opportunity to collaborate and make their worlds a better place.

“I love this group of people. The expertise of Shinell & PJ made the whole experience very pleasant. From group sessions with the team, to individual sessions, we always felt comfortable and cared for. An enthusiastic & professional team, I will strongly recommend PurposeWorks for any organisation.”

Niel Malan

Senior Professional Advisor, JBM Co

“I have been fortunate to work with the team from PurposeWorks over the last decade. They are true experts in their field. They deliver real-world actionable insights and pride themselves on proactive communication and fast turnaround. What makes them different is their energetic approach and love for people, which makes them wonderful to work with. I would recommend PurposeWorks to any small to enterprise size company that wants to achieve a greater purpose for their people at work, and need support tackling the tough challenges of employee happiness and retention.”

Ingrid Vorster

Managing Director, Span Digital Innovation

“Life is not easy being a business owner that started from nothing, but with the help of people like PJ I definitely feel I can still grow and keep on learning about myself and how to focus on the things that matter.”

Manu Deceuninck

Managing Director, YACHT CONSULT

“Working with PJ on our Employee Engagement research and strategy has been a pleasure. Not all consultants work actively towards improving your business, in a passionate and insightful way. I would recommend their work strongly, to anyone who cares about the wellbeing of their staff.”

Anneli Retief

Head of Dialdirect, Dialdirect

“Introducing PurposeWorks to our workforce has been a sound investment to our company. After one year of one-on-one and group sessions with personnel, we found that key areas of development and skills, as an individual and as a team, were significantly enhanced.

Many of these developments among employers were absent, but are now very much relevant.
PurposeWorks’ positive and professional approach emphasised, amongst other things, that values must be practised and not simply professed, establishing and creating behaviours that build trust and competence.

As a company we are very fortunate and proud to have an ongoing working relationship with PurposeWorks, and can easily recommend them!”

Hilmar von Mansberg

Managing Director, OWNsurance

“PurposeWorks has partnered KLA in our journey to becoming an employer of choice, and continues to do so. The work PurposeWorks has done for us has had immeasurable value in terms of our employees and the organisation.

I would recommend partnering with PurposeWorks on any employee wellness or organisational design work. They are professional and passionate about people and helping them flourish in work but also in life.”

Stephanie Matterson

Managing Director, KLA

Clients

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